IAB PULSE - IAB https://www.iab.com/videos/iab-pulse/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Wed, 26 Jun 2024 18:25:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 MFAs: How Did We Get Here and What’s the Best Way Forward https://www.iab.com/video/mfas-howd-we-get-here-and-whats-the-best-way-forward/ Wed, 12 Jun 2024 13:43:07 +0000 https://www.iab.com/?post_type=iab_video&p=184250 Rob Beeler (Beeler.Tech) and Scott Cunningham (Cunningham.Tech Consulting) joins IAB Host Angelina Eng to discuss Made for Advertising sites (MFAs), the challenges for both buy and sell-sides, and who/what can help mitigate issues with MFAs.
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]]> 2024 Outlook for U.S. Media Ad Spending https://www.iab.com/video/2024-outlook-for-us-media-ad-spending/ Wed, 27 Dec 2023 15:37:39 +0000 https://www.iab.com/?post_type=iab_video&p=175256 IAB’s Chris Bruderle chats with Brian Wieser, Principal at Madison and Wall, about their predictions for 2024 U.S. Media Ad Spending. They’ll cover topics including areas of growth that publishers should focus on, ad innovations that will propel the industry forward, and how to best prepare for the deprecation of third-party cookies.

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]]> The Data and AI-Driven Evolution of Consumer Behavior and Addressability https://www.iab.com/video/the-data-and-ai-driven-evolution-of-consumer-behavior-and-addressability/ Wed, 30 Aug 2023 15:29:46 +0000 https://www.iab.com/?post_type=iab_video&p=170734 In the premiere episode of IAB Pulse, IAB’s Chris Bruderle moderates a discussion between Angelina Eng (IAB) and Jon Roberts (Dotdash Meredith) on hot topics like Generative AI, addressability, measurement, and much more.

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