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To keep our members informed and connected, we launched a half-hour streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events.

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How Are Retailers Monetizing Data
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Navigating the Privacy Landscape
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Viewing Success with In-Game Advertising Through the Programmatic Lens
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The New Addressability Landscape
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Retail Media Online to In-Store Attribution
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Evolution of Data Driven Advertising - Past, Present, and Future
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How 5G and AI Will Accelerate XR Adoption
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Road to ALM with Lotame
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Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year
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An Introduction to Pam Zucker
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Leveraging First Party Data: Turning Data Scavengers into Data Harvesters
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Retail Media Growth in LATAM
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Identity, Privacy, and the Future of Data Driven TV
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The Universal Potential of Context, Creative, and Attention
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Where Have All The Women Gone? They're Doing It for Themselves
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A Deep Dive into the 2022 IAB State of Data Part II Report
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Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media
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IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward
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Road to Audience Connect with Blis
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Get in the Game
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Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute
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Data, Consent, and the Customer Value Exchange
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What Marketers Need to Know NOW About CTV
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What Does it Mean to be a Black Woman in Advertising and Media (Encore)
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Consumer Journey Advertising Needs a Reality Check
Jun 15, 2023 / 2:00 - 2:30 PM EST
How Are Retailers Monetizing Data

To become more customer centric, retailers must leverage data to create a 360-degree view of their customers by understanding who they are, what they buy, and what they need. Building insights on individual behavior is valuable to create personalized shopping experiences, shorten the decision cycles, and improve brand loyalty. Understanding and maximizing data potential to be monetized is the basis of a successful business strategy for setting up retail media.

In this episode, thought leaders from IAB, Carrefour, Criteo, LiveRamp, and PubMatic will discuss strategy & ad product development responsible for the long-term positioning of the business and its USP, building the core with all relevant sales and ad ops functionalities, and much more.

Interested in other Retail Media topics? IAB is hosting IAB Connected Commerce Summit: Retail Reimagined on September 13 for the first time – !

SPONSORED BY

To become more customer centric, retailers must leverage data to create a 360-degree view of their customers by understanding who they are, what they buy, and what they need. Building insights on individual behavior is valuable to create personalized shopping experiences, shorten the decision cycles, and improve brand loyalty. Understanding and maximizing data potential to be monetized is the basis of a successful business strategy for setting up retail media.

In this episode, thought leaders from IAB, Carrefour, Criteo, LiveRamp, and PubMatic will discuss strategy & ad product development responsible for the long-term positioning of the business and its USP, building the core with all relevant sales and ad ops functionalities, and much more.

Interested in other Retail Media topics? IAB is hosting IAB Connected Commerce Summit: Retail Reimagined on September 13 for the first time – !

Speakers
Jeffrey Bustos
Jeffrey Bustos
Vice President, Measurement Addressability Data, IAB
Cristiana Leal
Cristiana Leal
Director, Retail Media & Data Monetization, Carrefour
Alex Crowe
Alex Crowe
Global VP, Omnichannel Strategy, Criteo
Daniella Harkins
Daniella Harkins
SVP, GTM, LiveRamp
Hashim Mian
Hashim Mian
Senior Director, Commerce Media, PubMatic
Related Videos
Video thumbnail
How Are Retailers Monetizing Data
Video thumbnail
Navigating the Privacy Landscape
Video thumbnail
Viewing Success with In-Game Advertising Through the Programmatic Lens
Video thumbnail
The New Addressability Landscape
Video thumbnail
Retail Media Online to In-Store Attribution
Video thumbnail
Evolution of Data Driven Advertising - Past, Present, and Future
Video thumbnail
How 5G and AI Will Accelerate XR Adoption
Video thumbnail
Road to ALM with Lotame
Video thumbnail
Retail Media 2023 Outlook - How Cyber 5 Performance Can Provide Insights into Next Year
Video thumbnail
An Introduction to Pam Zucker
Video thumbnail
Leveraging First Party Data: Turning Data Scavengers into Data Harvesters
Video thumbnail
Retail Media Growth in LATAM
Video thumbnail
Identity, Privacy, and the Future of Data Driven TV
Video thumbnail
The Universal Potential of Context, Creative, and Attention
Video thumbnail
Where Have All The Women Gone? They're Doing It for Themselves
Video thumbnail
A Deep Dive into the 2022 IAB State of Data Part II Report
Video thumbnail
Using Data Science to Reconcile Multiple Partial Sources of Truth in Digital Media
Video thumbnail
IAB Inclusion Institute and Cannes Can: Diversity Collective – Paying It Forward
Video thumbnail
Road to Audience Connect with Blis
Video thumbnail
Get in the Game
Video thumbnail
Where Have All The Women Gone? They're Doing It for Themselves, brought to you by the IAB Inclusion Institute
Video thumbnail
Data, Consent, and the Customer Value Exchange
Video thumbnail
What Marketers Need to Know NOW About CTV
Video thumbnail
What Does it Mean to be a Black Woman in Advertising and Media (Encore)
Video thumbnail
Consumer Journey Advertising Needs a Reality Check