To become more customer centric, retailers must leverage data to create a 360-degree view of their customers by understanding who they are, what they buy, and what they need. Building insights on individual behavior is valuable to create personalized shopping experiences, shorten the decision cycles, and improve brand loyalty. Understanding and maximizing data potential to be monetized is the basis of a successful business strategy for setting up retail media.
In this episode, thought leaders from IAB, Carrefour, Criteo, LiveRamp, and PubMatic will discuss strategy & ad product development responsible for the long-term positioning of the business and its USP, building the core with all relevant sales and ad ops functionalities, and much more.
Interested in other Retail Media topics? IAB is hosting IAB Connected Commerce Summit: Retail Reimagined on September 13 for the first time – !
To become more customer centric, retailers must leverage data to create a 360-degree view of their customers by understanding who they are, what they buy, and what they need. Building insights on individual behavior is valuable to create personalized shopping experiences, shorten the decision cycles, and improve brand loyalty. Understanding and maximizing data potential to be monetized is the basis of a successful business strategy for setting up retail media.
In this episode, thought leaders from IAB, Carrefour, Criteo, LiveRamp, and PubMatic will discuss strategy & ad product development responsible for the long-term positioning of the business and its USP, building the core with all relevant sales and ad ops functionalities, and much more.
Interested in other Retail Media topics? IAB is hosting IAB Connected Commerce Summit: Retail Reimagined on September 13 for the first time – !
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