Events https://www.iab.com/events/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Fri, 28 Jun 2024 20:41:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 IAB Tech Lab, Privacy & Addressability, “As The Cookie Crumbles” West Coast https://www.iab.com/events/iab-tech-lab-privacy-addressability-as-the-cookie-crumbles-west-coast/ Wed, 26 Jun 2024 21:13:52 +0000 https://www.iab.com/?post_type=iab_event&p=184681 The digital advertising industry is boldly taking on the challenge of navigating the complex landscape of privacy requirements, shaped by regional regulations and transformative technological shifts driven by industry giants such as Google, Apple, and Meta. This exclusive event is your gateway to an immersive experience, featuring deep-dive presentations, fireside chats, and panel discussions, where … Continued

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]]> The digital advertising industry is boldly taking on the challenge of navigating the complex landscape of privacy requirements, shaped by regional regulations and transformative technological shifts driven by industry giants such as Google, Apple, and Meta. This exclusive event is your gateway to an immersive experience, featuring deep-dive presentations, fireside chats, and panel discussions, where top-notch experts converge to unravel the latest privacy challenges.

Explore cutting-edge technical solutions and standards available today, along with emerging technologies and concepts, all dedicated to addressing the never-ending privacy conundrum while preserving consumer privacy and nurturing open internet and advertising marketplaces. Past events have delved into topics like, Privacy Sandbox, data clean rooms, identity resolution solutions, Privacy Enhancing Technologies (PETs), and consent signaling frameworks (TCF, GPP). Plus, enjoy multiple networking opportunities to foster vital conversations with key decision-makers from your business partners and solution providers.

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]]> 2024 IAB Tech Lab Council Meeting https://www.iab.com/events/2024-iab-tech-lab-council-meeting/ Tue, 25 Jun 2024 20:34:16 +0000 https://www.iab.com/?post_type=iab_event&p=184627 Join us on September 26, 2024 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2024 releases to date and what you should expect from the rest of the year. We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy enhancing technologies, advanced tv and … Continued

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]]> Join us on September 26, 2024 for the IAB Tech Lab’s Council Meeting + Member Vote where we will discuss our 2024 releases to date and what you should expect from the rest of the year.

We’ll cover releases across all of our strategic pillars including privacy, addressability & privacy enhancing technologies, advanced tv and supply chain foundations.

This event will take place at the IAB Tech Lab office in New York City. A virtual option is available.

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]]> IAB Gaming and Immersive Media Leadership Summit https://www.iab.com/events/gaming-and-immersive-media-leadership-summit-2024/ Tue, 25 Jun 2024 19:08:17 +0000 https://www.iab.com/?post_type=iab_event&p=184622 The IAB Gaming and Immersive Media Leadership Summit is a leadership gathering that will bring together leaders across the advertising industry with a vested interest in pushing the gaming and immersive media channel forward. During this one-day event, we will identify rising opportunities and discuss challenges with experts and thought leaders – defining key initiatives … Continued

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]]> The IAB Gaming and Immersive Media Leadership Summit is a leadership gathering that will bring together leaders across the advertising industry with a vested interest in pushing the gaming and immersive media channel forward. During this one-day event, we will identify rising opportunities and discuss challenges with experts and thought leaders – defining key initiatives and informing our roadmap.

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]]> Election Readiness in the AI and Social Era https://www.iab.com/events/election-readiness-in-the-ai-and-social-era/ Fri, 21 Jun 2024 17:59:54 +0000 https://www.iab.com/?post_type=iab_event&p=184439 With the 2024 elections rapidly approaching, how can brands and agencies prepare for the shifts on the horizon? Fortunately, major platforms have robust policies, enforcement, and transparency to protect democratic processes — as well as controls for people and businesses. Join our panel as we explore how the advertising industry and social networks are paving … Continued

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]]> With the 2024 elections rapidly approaching, how can brands and agencies prepare for the shifts on the horizon? Fortunately, major platforms have robust policies, enforcement, and transparency to protect democratic processes — as well as controls for people and businesses.

Join our panel as we explore how the advertising industry and social networks are paving the way for a safe and secure election cycle. Panelists will share strategies for:

  • Upholding transparency best practices
  • Communicating brand values, while complying with policies and leveraging brand safety and suitability tools
  • Maintaining consumer trust and evolving community guidelines and content moderation practices

Don’t miss this critical discussion on the role of social media in supporting a healthy democratic process, and learn from industry leaders how platforms and brands can unite around civic integrity.

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]]> Assessment Tools for the New Privacy, Data, and Identity Landscape https://www.iab.com/events/assessment-tools-for-the-new-privacy-data-and-identity-landscape/ Thu, 30 May 2024 14:55:49 +0000 https://www.iab.com/?post_type=iab_event&p=183800 Growing consumer scrutiny, new privacy regulations, and platform policies are reshaping legacy advertising strategies and practices. A change of this magnitude means publishers, marketers, and everyone in between must reset their advertising strategies. Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most … Continued

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]]> Growing consumer scrutiny, new privacy regulations, and platform policies are reshaping legacy advertising strategies and practices. A change of this magnitude means publishers, marketers, and everyone in between must reset their advertising strategies.

Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.

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]]> 2025 Annual Leadership Meeting https://www.iab.com/events/annual-leadership-meeting-2025/ Wed, 22 May 2024 18:18:47 +0000 https://www.iab.com/?post_type=iab_event&p=183482 In 2025, we’re convening in Palm Springs, California for three days of agenda-setting discussions, thought-provoking panels, breakouts, firesides, and more. Join IAB and the top industry leaders at ALM for insight into the latest trends, technology, need-to-knows to keep you at the forefront of digital advertising, marketing, and media.

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]]> In 2025, we’re convening in Palm Springs, California for three days of agenda-setting discussions, thought-provoking panels, breakouts, firesides, and more. Join IAB and the top industry leaders at ALM for insight into the latest trends, technology, need-to-knows to keep you at the forefront of digital advertising, marketing, and media.

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]]> State of Data Webinar: The Road to Defining Media Measurement Standards https://www.iab.com/events/state-of-data-webinar-the-road-to-defining-media-measurement-standards/ Tue, 21 May 2024 19:10:07 +0000 https://www.iab.com/?post_type=iab_event&p=183406 Join us for an insightful webinar on collaborative efforts to shape media measurement standards. Featuring leading experts from advertising, analytics, and technology, this session will highlight the importance of a unified approach in developing robust and universally accepted measurement standards. Highlights include: Expert Panels: Learn from industry leaders about the importance of collaboration across different … Continued

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]]> Join us for an insightful webinar on collaborative efforts to shape media measurement standards. Featuring leading experts from advertising, analytics, and technology, this session will highlight the importance of a unified approach in developing robust and universally accepted measurement standards.

Highlights include:

  • Expert Panels: Learn from industry leaders about the importance of collaboration across different sectors to enhance measurement practices.
  • Stakeholder Perspectives: Understand the varied viewpoints that contribute to the formulation of comprehensive and effective measurement standards.
  • Interactive Q&A: Take advantage of the opportunity to engage with experts and delve into the complexities of media measurement.

This webinar is essential for marketing professionals, data analysts, and anyone involved in digital advertising. Register now to be part of this important conversation, helping to shape the future of media measurement.

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]]> Ad Ops Workshop for Advanced TV https://www.iab.com/events/ad-ops-workshop-for-advanced-tv/ Mon, 20 May 2024 20:23:48 +0000 https://www.iab.com/?post_type=iab_event&p=182815 Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how adjusting your workflow for labeling … Continued

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]]> Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how adjusting your workflow for labeling your ad media for TV environments can save you time and resources, protect the brands of the campaigns you run, and better measure performance. This is a free event held at the IAB Ad Lab. With limited capacity, we’ll first open registration to companies who are committed to implementing VAST CTV Addendum 2024 and Ad Creative ID Framework.

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]]> Digital Fundamentals https://www.iab.com/events/digital-fundamentals-07-11-24/ Thu, 16 May 2024 12:53:40 +0000 https://www.iab.com/?post_type=iab_event&p=183014 Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem. The comprehensive training empowers attendees … Continued

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]]> Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.

The comprehensive training empowers attendees to: 

  • Understand the fundamentals of buying, selling, measuring, and optimizing media
  • Develop a foundational knowledge of digital media formats and how they work
  • Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions  
  • Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
  • Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

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]]> Digital Video 360 https://www.iab.com/events/digital-video-360-08-06-2024/ Wed, 15 May 2024 21:28:13 +0000 https://www.iab.com/?post_type=iab_event&p=183008 Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the … Continued

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]]> Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the digital video advertising landscape.

The comprehensive training empowers attendees to:​ 

  • Explain the digital video ecosystem and its essential technologies​
  • Target video advertising campaigns to reach specific audiences with privacy-safe strategies​
  • Evaluate different approaches to programmatic buying and selling digital video media​
  • Apply best practices for optimizing digital video campaigns mid-flight​

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

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