Event Highlights:

• Understanding the Privacy Landscape: Explore how to navigate the intricacies of targeting and measurement while respecting user privacy and data protection.
• Harnessing First-Party Audience Data: Discover strategies on how to use data effectively to develop targeted campaigns that resonate with known audiences while respecting their preferences.
• AI-Driven Strategies for Unknown Audiences: Gain practical tips on expanding reach to the unknown audience while preserving data privacy.

Don’t miss this opportunity to gain valuable insights and strategies that will empower you to make data-driven decisions while upholding user privacy and data protection. Reserve your spot now and join us for this insightful event!

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Event Highlights:

• Targeting Known and Unknown Audiences: Uncover the art of targeting both known and unknown audiences through attention metrics. We will explore innovative techniques to connect with customers while also expanding your reach to potential new audiences with the help of data-driven insights.
• Connecting Attention Metrics to Outcomes: Discover the powerful link between attention metrics and desired outcomes. Learn how to measure and interpret these metrics effectively to optimize your media and creative strategies, leading to greater engagement and higher conversion rates.
• Media and Creative Optimization: Gain valuable insights into leveraging attention metrics to fine-tune your media and creative endeavors. Learn how this data can be utilized to tailor content that resonates with your target audiences, resulting in improved ad performance and brand success. We invite you to be a part of this thought-provoking event where you will gain valuable insights into the world of attention metrics and its transformative impact on brands and publishers.

Join us as we explore innovative ways to achieve media and creative optimization through ethical and data-driven practices. Reserve your spot now to seize this opportunity for growth and success!

Hear from industry leaders at TransUnion, KERV, Clue Digital and DoubleVerify. 

The post State of Data Town Hall: Audience-Based Optimization with Attention appeared first on IAB.

• Gain valuable insights into the world of retail media, explore its benefits, navigate the challenges, and discover strategies for effective planning and execution.
• Learn how brands, agencies, and ad tech partners leverage retail media to drive performance, increase sales, and enhance customer experiences.
• And get valuable insights from industry leaders at the forefront of retail media.

The post Road to Connected Commerce – Retail Media Buyer’s Guide Town Hall appeared first on IAB.

In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.

The new era of U.S. State privacy laws gives U.S. consumers additional privacy rights beginning January 1, 2023. Important examples include the right to opt-out of data sharing and profiling, to limit the use of Sensitive Personal Information (SPI), the right to rectification or correction, and the right to appeal. Get prepared for these newly expanded U.S. consumer rights and learn how to mitigate U.S. privacy risk across marketing campaigns and customer experiences.

Key Takeaways:

• Understand how new U.S. privacy are challenging organizations to adapt to and uphold privacy-centric data collection standards
• Gain best practices to follow regulatory guidelines paired with enhanced privacy-first CX strategies to build brand trust
• Understand how maturing request-based consumer rights processes to a preference-based approach can build trust with consumers and limit costly access and deletion requests

Join us for the second part of this State of Data Town Hall series on November 15 about Data Collection and Addressability Register here

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We know that due to privacy concerns, third-party cookies are disappearing from the digital advertising ecosystem and as a result, will require marketers to rethink strategies and prepare for change. In this second town hall, part of the New Rules for Digital Media series, we will continue our conversation on the need for advertisers to find effective ways to build and utilize addressable audiences and how brands and publishers can access and activate their first-party data to scale and drive efficiencies. And we’ll discuss topics such as Unified ID 2.0 (UID2), Programmatic, Connected TV (CTV) and other potential solutions that will help provide a new means of connecting and engaging with customers.

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The characteristics of Gen Z are particularly relevant as we find ourselves in a pandemic which has accelerated our need to adapt to the Gen Z way and embrace digital alternatives to in-person experiences. In this town hall, we’ll explore the hallmark behaviors of Gen Z consumers and uncover how publishers, brands, and agencies are reaching this coveted demographic.

The post Catching Zs: Gen Z Insights and How Brands Connect with Them appeared first on IAB.