Town Hall Archives - IAB https://www.iab.com/iab_event_type/town-hall/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Fri, 01 Dec 2023 17:05:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 State of Data Town Hall: Reaching Known & Unknown Audiences https://www.iab.com/events/reaching-known-unknown-audiences-2/ Tue, 10 Oct 2023 16:47:30 +0000 https://www.iab.com/?post_type=iab_event&p=172016 Join us for a thought-provoking event where we explore the evolving challenges and innovative solutions for advertisers and publishers to effectively target and measure both known and unknown audiences in the face of privacy regulations and the loss of data signals. In this digital era, data modeling, AI, and data clean rooms have become indispensable … Continued

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Join us for a thought-provoking event where we explore the evolving challenges and innovative solutions for advertisers and publishers to effectively target and measure both known and unknown audiences in the face of privacy regulations and the loss of data signals. In this digital era, data modeling, AI, and data clean rooms have become indispensable tools for marketers seeking to stay ahead in the competitive landscape.

Event Highlights:

  • Understanding the Privacy Landscape: Explore how to navigate the intricacies of targeting and measurement while respecting user privacy and data protection.
  • Harnessing First-Party Audience Data: Discover strategies on how to use data effectively to develop targeted campaigns that resonate with known audiences while respecting their preferences.
  • AI-Driven Strategies for Unknown Audiences: Gain practical tips on expanding reach to the unknown audience while preserving data privacy.

Don’t miss this opportunity to gain valuable insights and strategies that will empower you to make data-driven decisions while upholding user privacy and data protection. Reserve your spot now and join us for this insightful event!

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State of Data Town Hall: Audience-Based Optimization with Attention https://www.iab.com/events/audience-based-optimization-with-attention/ Thu, 05 Oct 2023 13:38:42 +0000 https://www.iab.com/?post_type=iab_event&p=172017 We welcome you to an engaging town hall event, where we will explore the dynamic world of attention metrics and its profound impact on audience targeting, media optimization, and creative strategies. This insightful gathering will delve into cutting-edge approaches that enable brands and publishers to scale their audiences effectively while respecting user privacy. Event Highlights: … Continued

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We welcome you to an engaging town hall event, where we will explore the dynamic world of attention metrics and its profound impact on audience targeting, media optimization, and creative strategies. This insightful gathering will delve into cutting-edge approaches that enable brands and publishers to scale their audiences effectively while respecting user privacy.

Event Highlights:

  • Targeting Known and Unknown Audiences: Uncover the art of targeting both known and unknown audiences through attention metrics. We will explore innovative techniques to connect with customers while also expanding your reach to potential new audiences with the help of data-driven insights.
  • Connecting Attention Metrics to Outcomes: Discover the powerful link between attention metrics and desired outcomes. Learn how to measure and interpret these metrics effectively to optimize your media and creative strategies, leading to greater engagement and higher conversion rates.
  • Media and Creative Optimization: Gain valuable insights into leveraging attention metrics to fine-tune your media and creative endeavors. Learn how this data can be utilized to tailor content that resonates with your target audiences, resulting in improved ad performance and brand success. We invite you to be a part of this thought-provoking event where you will gain valuable insights into the world of attention metrics and its transformative impact on brands and publishers.

Join us as we explore innovative ways to achieve media and creative optimization through ethical and data-driven practices. Reserve your spot now to seize this opportunity for growth and success!

Hear from industry leaders at TransUnion, KERV, Clue Digital and DoubleVerify. 

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Road to Connected Commerce – Retail Media Buyer’s Guide Town Hall https://www.iab.com/events/road-to-connected-commerce-retail-media-buyers-guide/ Tue, 20 Jun 2023 21:35:55 +0000 https://www.iab.com/?post_type=iab_event&p=168592 Join us for an engaging and informative 90-minute virtual town hall, where industry experts and thought leaders will discuss the Retail Media Buyer’s Guide published by IAB. Gain valuable insights into the world of retail media, explore its benefits, navigate the challenges, and discover strategies for effective planning and execution. Learn how brands, agencies, and … Continued

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Join us for an engaging and informative 90-minute virtual town hall, where industry experts and thought leaders will discuss the Retail Media Buyer’s Guide published by IAB.

  • Gain valuable insights into the world of retail media, explore its benefits, navigate the challenges, and discover strategies for effective planning and execution.
  • Learn how brands, agencies, and ad tech partners leverage retail media to drive performance, increase sales, and enhance customer experiences.
  • And get valuable insights from industry leaders at the forefront of retail media.

 

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State of Data Town Hall: The New Privacy Landscape https://www.iab.com/events/state-of-data-town-hall-addressability-first-party-data-10-18/ Tue, 13 Sep 2022 12:00:05 +0000 https://www.iab.com/?post_type=iab_event&p=156176 In this first town hall, IAB experts and industry thought leaders discussed the new addressability landscape, privacy legislation and compliance changes, and financial impact on businesses. We also addressed consumer trust and the consumer value exchange. In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State … Continued

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In this first town hall, IAB experts and industry thought leaders discussed the new addressability landscape, privacy legislation and compliance changes, and financial impact on businesses. We also addressed consumer trust and the consumer value exchange.

In this town hall series, we will have an in-depth discussion on the findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, which examines how changes in privacy legislation, the deprecation of third-party cookies and identifiers, and platform policies are affecting data collection, addressability, measurement, and optimization. IAB commissioned MediaScience to conduct this qualitative research study on how marketers are evolving their approach to consumer privacy, as well as working with their internal and external partners to meet consumer privacy expectations.

The new era of U.S. State privacy laws gives U.S. consumers additional privacy rights beginning January 1, 2023. Important examples include the right to opt-out of data sharing and profiling, to limit the use of Sensitive Personal Information (SPI), the right to rectification or correction, and the right to appeal. Get prepared for these newly expanded U.S. consumer rights and learn how to mitigate U.S. privacy risk across marketing campaigns and customer experiences.

Key Takeaways:

  • Understand how new U.S. privacy are challenging organizations to adapt to and uphold privacy-centric data collection standards
  • Gain best practices to follow regulatory guidelines paired with enhanced privacy-first CX strategies to build brand trust
  • Understand how maturing request-based consumer rights processes to a preference-based approach can build trust with consumers and limit costly access and deletion requests

Join us for the second part of this State of Data Town Hall series on November 15 about Data Collection and Addressability Register here

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New Rules for Digital Media: Addressability & Measurement https://www.iab.com/events/new-rules-for-digital-media-addressability-measurement/ Fri, 24 Sep 2021 22:02:52 +0000 https://www.iab.com/?post_type=iab_event&p=137400 The third session of the New Rules for Digital Media series will feature experts from top-tier companies discussing how advertisers and publishers can continue to market to users more efficiently and effectively in years to come. We’ll uncover ways companies are using innovative ways to target and measure audiences that do not rely on cookies. … Continued

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The third session of the New Rules for Digital Media series will feature experts from top-tier companies discussing how advertisers and publishers can continue to market to users more efficiently and effectively in years to come. We’ll uncover ways companies are using innovative ways to target and measure audiences that do not rely on cookies. You’ll hear from Lotame, Neustar, PubMatic, TransUnion, and Yahoo on the future of identity, addressability, and measurement.

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New Rules for Digital Media: Addressability & First Party Data https://www.iab.com/events/new-rules-for-digital-media-addressability-first-party-data/ Fri, 24 Sep 2021 22:01:08 +0000 https://www.iab.com/?post_type=iab_event&p=137397 The pressure is on… We know that due to privacy concerns, third-party cookies are disappearing from the digital advertising ecosystem and as a result, will require marketers to rethink strategies and prepare for change. In this second town hall, part of the New Rules for Digital Media series, we will continue our conversation on the … Continued

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The pressure is on…

We know that due to privacy concerns, third-party cookies are disappearing from the digital advertising ecosystem and as a result, will require marketers to rethink strategies and prepare for change. In this second town hall, part of the New Rules for Digital Media series, we will continue our conversation on the need for advertisers to find effective ways to build and utilize addressable audiences and how brands and publishers can access and activate their first-party data to scale and drive efficiencies. And we’ll discuss topics such as Unified ID 2.0 (UID2), Programmatic, Connected TV (CTV) and other potential solutions that will help provide a new means of connecting and engaging with customers.

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New Rules for Digital Media: Privacy & Trust https://www.iab.com/events/new-rules-for-digital-media-privacy-trust/ Fri, 24 Sep 2021 18:38:48 +0000 https://www.iab.com/?post_type=iab_event&p=137391 The identity revolution is underway. The imminent elimination of third-party cookies has marketers seeking resolutions built for this new world where consumer trust and transparency are at the forefront. At IAB Audience Connect, we heard loud and clear that the time is now to implement sustainable solutions and that it’s more important than ever that … Continued

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The identity revolution is underway. The imminent elimination of third-party cookies has marketers seeking resolutions built for this new world where consumer trust and transparency are at the forefront. At IAB Audience Connect, we heard loud and clear that the time is now to implement sustainable solutions and that it’s more important than ever that we are all speaking the same language. So how do we collaborate as an industry to create consumer privacy-centric solutions? In this first of our series of New Rules for Digital Media Town Halls, we will continue the conversation on what is on everyone’s mind: privacy, trust, transparency, and the importance of value exchange.

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Identity Solutions Town Hall August Session https://www.iab.com/events/identity-solutions-town-hall-august/ Thu, 01 Jul 2021 21:01:47 +0000 https://www.iab.com/?post_type=iab_event&p=133759 With the looming elimination of the third-party cookies and other identifiers, we continue the conversation in a virtual monthly series, focused on key updates and knowledge sharing about the ongoing and rapid evolution of the landscape. Join us for the next town hall where we will address identity-based challenges.

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With the looming elimination of the third-party cookies and other identifiers, we continue the conversation in a virtual monthly series, focused on key updates and knowledge sharing about the ongoing and rapid evolution of the landscape. Join us for the next town hall where we will address identity-based challenges.

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Identity Solutions Town Hall https://www.iab.com/events/identity-solutions-town-hall/ Wed, 02 Jun 2021 01:47:40 +0000 https://www.iab.com/?post_type=iab_event&p=132872 The world of identity as we know it is about to change, as the looming elimination of the third-party cookies and other identifiers has marketers actively seeking solutions for unprecedented scenarios. While much is still uncertain, it is near guaranteed that the digital marketing landscape is about to be upended. With this massive change on … Continued

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The world of identity as we know it is about to change, as the looming elimination of the third-party cookies and other identifiers has marketers actively seeking solutions for unprecedented scenarios. While much is still uncertain, it is near guaranteed that the digital marketing landscape is about to be upended. With this massive change on the horizon, it is more important than ever that the advertising community is educated, informed and speaking the same language.

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Catching Zs: Gen Z Insights and How Brands Connect with Them https://www.iab.com/events/catching-zs-gen-z-insights-and-how-brands-connect-with-them/ Fri, 26 Jun 2020 16:25:28 +0000 https://www.iab.com/?post_type=iab_event&p=109900 Gen Z consumers–the first digitally native generation, the next workforce, and the unreachable cord-cutters–are changing the world as we know it. The characteristics of Gen Z are particularly relevant as we find ourselves in a pandemic which has accelerated our need to adapt to the Gen Z way and embrace digital alternatives to in-person experiences. … Continued

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Gen Z consumers–the first digitally native generation, the next workforce, and the unreachable cord-cutters–are changing the world as we know it.

The characteristics of Gen Z are particularly relevant as we find ourselves in a pandemic which has accelerated our need to adapt to the Gen Z way and embrace digital alternatives to in-person experiences. In this town hall, we’ll explore the hallmark behaviors of Gen Z consumers and uncover how publishers, brands, and agencies are reaching this coveted demographic.

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