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With so much attention focused on privacy as it relates to the digital advertising industry, those in business strategy, operations, product, and engineering roles, as well as younger lawyers, need to understand core privacy concepts. This course fulfills that necessity by explaining how these privacy laws, with a focus on U.S. state privacy laws, apply to the various players of the digital advertising ecosystem.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.

The post Privacy Law Essentials for Digital Advertising Professionals 9.28 appeared first on IAB.

Note: This is not a CLE-eligible workshop

Topics will include:

• How the digital supply chain works and how data flows through the ecosystem
• Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
• Evolution of new privacy technologies including PETs to address the changes
• Other approaches to addressability

*Save the date! More to come soon!

The post Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams – D.C. appeared first on IAB.

This comprehensive course empowers you to:

• Understand Gaming Audiences: Equip yourself to create campaigns that connect authentically by uncovering motivations of this passionate and diverse audience who crave connection.
• Leverage Best Practices: Learn how to create measurable advertising that maximizes brand impact while respecting the player experience.
• Drive Results: Develop winning campaigns that go beyond banners and pop-ups, utilizing the unique storytelling power of games.

IAB Gaming 360 includes a detailed learner Guidebook that summarizes key learnings from the 4-hour eLearning course, and special “Apply Your Knowledge” activities for each module.

This curriculum was developed through our Professional Development and Education Center, in partnership with the IAB Experience Center, and a working group of Member experts from Activision Blizzard Media, Anzu, BakerHostetler, Bidstack, Dentsu, Enthusiast Gaming, Frameplay, Google, Horizon Media, Livad, NBCUniversal, Odeeo, Spark Foundry, SuperAwesome, theTradeDesk, Twitch, WildBrain and Yahoo.

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This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

The post Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond 5.1.24 appeared first on IAB.

Although portions of this learning and development course are intended to educate U.S. digital advertising professionals about privacy laws in Europe, it is not intended for audiences in the European Economic Area or the United Kingdom.

The post Privacy Law Essentials for Digital Advertising Professionals 5.21.24 appeared first on IAB.

Note: This is not a CLE-eligible workshop

Topics will include:

• How the digital supply chain works and how data flows through the ecosystem
• Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
• Evolution of new privacy technologies including PETs to address the changes
• Other approaches to addressability

*Save the date! More to come soon!

The post Privacy Tech Workshop For Lawyers And Cross-Functional Privacy Teams – NYC appeared first on IAB.

This learning and development course is intended to educate U.S. digital advertising professionals about privacy laws in Europe.  It is not intended for audiences in the European Economic Area or the United Kingdom.

The post Practical Guidance for European Privacy Laws: GDPR, ePrivacy, and Beyond 12.5 appeared first on IAB.

Join us for this workshop, in partnership with YouTube, where attendees will learn about the dynamic landscape of the creator economy, insights from IAB’s new research on the importance of creator-produced content, advertiser and consumer attitudes and beliefs, and the challenges and opportunities for advertisers.

The workshop will also explore partnering with creators, influencers, and their communities to understand the value of creative partnership, the tactical nuances, and legal and contractual considerations to be aware of when tapping into the creator economy.

If you’re interested in attending, please email LD@iab.com.

Additional speakers coming soon!

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On October 18th, join the IAB Tech Lab for a workshop that will cover:

1. How the digital supply chain works, the role of different industry players and how data flows between them;
   How consumer data is tracked, collected and used in digital advertising transactions;
2. Different identity and data collection methods with examples to understand how identifiers power use cases like campaign-level frequency capping on the web, look-a-likes in app, interest-based targeting and attribution across devices;
3. Changes in the digital advertising status quo caused by operating systems, browsers, regulation and greater brands concern around “data leakage”;
4. Evolution of privacy technologies, including PETS, clean rooms, multi-party computation, etc.
5. Other approaches to addressability like contextual and cohort-based advertising and the difference between the two
6. Opportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation, but also an opportunity.

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