Election Readiness in the AI and Social Era

Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.

Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.

In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.

Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).

Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.

As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.


A true digital native with nearly 25 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.

Samantha is the Vice President of Client Council and Industry Trade Relations at Meta, a team she’s led for over a decade with a mission to drive progress on the most important issues and opportunities facing the advertising industry. Meta’s Client Councils are made up of top marketing and agency executives around the world, and are an indispensable part of Meta’s commitment to listening to customers and building deep relationships grounded in trust. The feedback gleaned during Council engagements has helped influence some of the company’s most important go-to-market strategies. As a company helping to define the next phase of human connection, Samantha and her team know it’s imperative to empower our partners to build for the future.

They are also responsible for developing partnerships with industry trade associations around the world, engaging in high impact initiatives, events and coalitions to help tackle the most complex challenges in our digital ecosystem, including brand safety, data privacy, cross media measurement, DE&I and sustainability in advertising. Samantha is a passionate advocate for AI-powered brand safety and suitability solutions to equip advertisers with the most cutting-edge control and transparency options within their brand environments. She has represented Meta in the Global Alliance for Responsible Media (GARM) since it was first established in 2019. 

Samantha lives in Newtown Square, PA with her husband David and two children, Hadley (14) and Hunter (17). In her spare time, she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.