Workshop Archives - IAB https://www.iab.com/iab_event_type/workshop/ Empowering the Media and Marketing Industries to Thrive in the Digital Economy Wed, 26 Jun 2024 19:41:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Ad Ops Workshop for Advanced TV https://www.iab.com/events/ad-ops-workshop-for-advanced-tv/ Mon, 20 May 2024 20:23:48 +0000 https://www.iab.com/?post_type=iab_event&p=182815 Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how adjusting your workflow for labeling … Continued

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]]> Learn all about the Ad Creative ID Framework, the VAST CTV Addendum, and the brave new world of ad formats and interactivity in CTV. Before we move on to build a better ecosystem of cross-platform video ad placement and measurement, we need to “get the small things right.” Learn how adjusting your workflow for labeling your ad media for TV environments can save you time and resources, protect the brands of the campaigns you run, and better measure performance. This is a free event held at the IAB Ad Lab. With limited capacity, we’ll first open registration to companies who are committed to implementing VAST CTV Addendum 2024 and Ad Creative ID Framework.

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]]> Digital Fundamentals https://www.iab.com/events/digital-fundamentals-07-11-24/ Thu, 16 May 2024 12:53:40 +0000 https://www.iab.com/?post_type=iab_event&p=183014 Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem. The comprehensive training empowers attendees … Continued

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]]> Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.

The comprehensive training empowers attendees to: 

  • Understand the fundamentals of buying, selling, measuring, and optimizing media
  • Develop a foundational knowledge of digital media formats and how they work
  • Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions  
  • Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
  • Learn the digital media terms you need to navigate the digital ecosystem

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

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]]> Digital Video 360 https://www.iab.com/events/digital-video-360-08-06-2024/ Wed, 15 May 2024 21:28:13 +0000 https://www.iab.com/?post_type=iab_event&p=183008 Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the … Continued

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]]> Video content is pervasive in our culture – the US Average Time Spent per Day with Digital Video increased by 55% from 2019 to 2024, with individuals now spending an average of 2.8 hours a day watching digital video. As such a staple in our habits, it pays to have a strong understanding of the digital video advertising landscape.

The comprehensive training empowers attendees to:​ 

  • Explain the digital video ecosystem and its essential technologies​
  • Target video advertising campaigns to reach specific audiences with privacy-safe strategies​
  • Evaluate different approaches to programmatic buying and selling digital video media​
  • Apply best practices for optimizing digital video campaigns mid-flight​

This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloaded resource guide for attendees.

Space is limited to support the virtual engagement activities, so register sooner rather than later.

Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.   

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]]> Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams – D.C. https://www.iab.com/events/privacy-tech-workshop-for-lawyers-and-cross-functional-privacy-teams-d-c/ Wed, 03 Apr 2024 16:45:33 +0000 https://www.iab.com/?post_type=iab_event&p=180547 This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop Topics will include: How the … Continued

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]]> This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.

Note: This is not a CLE-eligible workshop

Topics will include:

  • How the digital supply chain works and how data flows through the ecosystem
  • Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
  • Evolution of new privacy technologies including PETs to address the changes
  • Other approaches to addressability

*Save the date! More to come soon!

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]]> Storytelling in Today’s Digital Career Market https://www.iab.com/events/storytelling-in-todays-digital-career-market/ Mon, 25 Mar 2024 21:03:09 +0000 https://www.iab.com/?post_type=iab_event&p=179889 Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role? These are all very natural questions you end up asking yourself when you’re between positions in our industry.  … Continued

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]]> Was I at my last job long enough?  Do I have the specific experience the recruiter will ask about?  Will they think I’m too old?  Too young?  What if they ask why I left my last role?

These are all very natural questions you end up asking yourself when you’re between positions in our industry.  According to 30-year industry veteran and long-time trainer and coach Doug Weaver of Upstream Group, they’re also the wrong questions.  Doug has trained for hundreds of platforms, ad tech and data firms, and media companies over the last quarter century.  He also personally coaches dozens of current sales leaders and offers advice and guidance to scores of industry execs looking for their next roles.  In conjunction with the IAB, Doug is hosting a free one-hour Zoom seminar in which he’ll discuss:

  • Your North Star:  Navigating opportunities
  • Not falling prey to the voices in other people’s heads
  • Prep and questions that set you apart
  • Establishing your personal narrative of incremental value and the gaps you fill for the hiring organization
  • From Who to How:  Pivoting the conversation to your plan for success
  • The importance of the non-interview and finding your industry truth tellers and career sherpas
  • Closing and Qualification:  Knowing where you stand for a given position

The session will be packed with hacks and ideas to recharge the search for your next stage of career growth, with time for Q/A and discussion during and after the session.  If you are between positions and could use a boost and some fresh ideas, reserve your seat now as spots are limited.

 

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]]> Privacy Tech Workshop For Lawyers And Cross-Functional Privacy Teams – NYC https://www.iab.com/events/privacy-tech-workshop/ Thu, 07 Dec 2023 16:34:41 +0000 https://www.iab.com/?post_type=iab_event&p=174832 This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain. Note: This is not a CLE-eligible workshop Topics will include: How the … Continued

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]]> This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.

Note: This is not a CLE-eligible workshop

Topics will include:

  • How the digital supply chain works and how data flows through the ecosystem
  • Changes in the digital advertising status quo caused by operating systems, browser, regulation, and concerns around “data leakage”
  • Evolution of new privacy technologies including PETs to address the changes
  • Other approaches to addressability

*Save the date! More to come soon!

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