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NEW YORK, NY (February 18, 2021) – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, announced today the final schedule for its annual industry agenda-setting conference, Annual Leadership Meeting (ALM) on March 8-12. In addition, IAB has announced that famed political leader Stacey Abrams will be joining the lineup and leading a discussion around one of the biggest resets in American history of voters flipping the state of Georgia to blue.

New speakers that have joined the week-long virtual summit include:

• Stacey Abrams, Founder, Fair Fight
• Conny Braams, Chief Digital and Marketing Officer, Unilever
• Heidi Browning, Chief Marketing Officer, National Hockey League
• Albert Cheng, Chief Operating Officer & Co-Head of Television, Amazon Studios
• The Honorable James E. Clyburn, U.S. House Majority Whip (D-SC 6th District)
• Danielle Lee, Chief Fan Officer, National Basketball Association
• Neal Mohan, Chief Product Officer, YouTube and SVP, Google
• FCC Commissioner Nathan Simington
• Brian Stelter, Chief Media Correspondent and Anchor of Reliable Sources, CNN
• Marisa Thalberg, EVP, Chief Brand & Marketing Officer, Lowe’s

“Over the last year, the ad-supported internet has educated us, entertained us, connected us, and protected us. While ALM is clearly designed to highlight our most important industry issues, and set a clear agenda for the year ahead, now more than ever it is important to think about a broader context. With a lineup of speakers including Dr. Fauci, Ms. Abrams, and Senator Wyden, we intend to expand our field of view and look beyond our industry for inspiration,” said David Cohen, CEO, IAB. “We have created an agenda that will not disappoint and will provide attendees with not only insights they can put into practice, but also provide them with the tools they need to tackle 2021 head on.”

ALM will also provide a forum to discuss the future of accountability and addressability as the countdown to the deprecation of third-party cookies draws near. IAB Tech Lab will share a robust update and insights related to the organization’s year-long work, which launched at ALM 2020. These will include presentations around the proposed solutions for privacy-preserving addressability and industry accountability. The new accountability platform is based on the responsible use of data and guiding principles for a user-centric approach. A new global privacy platform and taxonomies are also part of the solutions that will be presented for predictable consumer privacy through standards.

All times are in EST; Speakers and timing are subject to change, refer to the website for up-to-date information.

To view the full ALM 2021 agenda, speakers, and any updates, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

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This year’s event will be a virtual weeklong summit including general sessions, town halls, interactive roundtables, and topic-specific content blocks. The format of the week is designed to appeal to specific interests in order to help attendees curate personalized experiences.

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NEW YORK, NY (February 4, 2021) – Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced that Snap Inc. Co-Founder and CEO Evan Spiegel and Jeremi Gorman, Chief Business Officer, will join a fast-growing list of industry, health, and government leaders at their Annual Leadership Meeting (ALM) on March 8-12.

“Snap has uncovered new and rapidly-emerging consumer behaviors to redefine how we think about video, commerce, communications and entertainment,” said David Cohen, CEO, IAB. “We’ve specifically chosen speakers from companies in dynamic businesses, with leaders who know how critical it is to double down on innovation in challenging times. ALM is the indispensable industry event where the entire media ecosystem — brands, agencies, regulatory, literally everybody — gathers to set the agenda for the future. The perspectives from our new speakers will provide insightful guidance.”

The new speakers join a fast-growing list of luminaries including:

• Senator Ron Wyden (D-OR)
• Dr. Anthony Fauci, Director, National Institute of Allergy and Infectious Diseases, National Institutes of Health (NIH)
• Mark Read, CEO, WPP
• Scott Rosenberg, SVP and GM, Roku
• Evan Spiegel, Co-Founder and CEO, Snap Inc.
• Jeremi Gorman, Chief Business Officer, Snap Inc.
• Bonin Bough, Chief Growth Officer, Triller
• Andre Pinard, Director, Communities, Mindset and Culture, Adidas
• Belinda J. Smith, CEO, Americas m/Six
• Karima Zmerli, PhD, U.S. Chief Data Sciences Officer, Wavemaker
• In addition, attendees will have a ringside seat to the hotly anticipated debate between Terence Kawaja, Founder & Chief Executive Officer, LUMA Partners, and Geoff Ramsey, Co-Founder and Chief Evangelist, Insider Intelligence

ALM will be a virtual week-long summit including keynote addresses, town hall discussions, and interactive roundtables, as well as an invite-only leadership session. The event offers the only truly comprehensive view of the interlocking challenges and opportunities that lie ahead:

• The demise of third-party cookies
• Defining the future of privacy, accountability, and addressability
• The explosive growth of streaming and connected TV — and the new urgency to find holistic measurement that works for brands, publishers, and platforms to tackle
• The new, entirely reinvented commerce landscape

A few agenda highlights below:

For more information and updates regarding the 2021 IAB ALM, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

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Speakers include Senator Ron Wyden, Dr. Anthony Fauci, and WPP CEO Mark Read

NEW YORK, NY (January 14, 2021) – The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today invited industry leaders to come together at their Annual Leadership Meeting (ALM) on March 8-12, to discuss the future of the digital media and marketing industry.

2020 left the industry in an entirely new place. This is a critical inflection point for how brands are born and thrive, how advertising is defined, how measurement and attribution happen, and much more. Seismic changes are happening fast, and all at once — ALM is the chance for industry leaders to collectively identify and shape industry priorities to create the future state of the digital ecosystem.

“Events over the past year have changed our industry and our world in critical, permanent ways. This makes ALM 2021: The Great Reset, the most pivotal, must-attend industry event of the year,” said David Cohen, CEO, IAB. “This is the moment for the industry to come together and find clarity, set direction, and push ahead on the initiatives, standards, and policies that will drive industry growth.”

ALM will be a virtual week-long summit including keynote addresses, town hall discussions, and interactive roundtables, as well as invite-only leadership sessions.

“When the industry looks back at this Great Reset in ten or twenty years, we won’t remember what ended in 2020,” added Cohen. “Instead, we’ll remember this moment as the start of entirely new ways to build consumer relationships, a new generation of digital experiences with privacy, personalization, and safety at the core, and a smarter, more diverse industry, with the creativity of everyone fully represented.”

Agenda Overview:

• Monday, March 8: IAB Leadership Summit (Invite Only)
• Tuesday, March 9: Addressability & Identity + Cross Platform Measurement & Attribution
• Wednesday, March 10: OTT, CTV & Video Convergence + The New Commerce Landscape
• Thursday, March 11: The State of Data + Media Chain Transparency
• Friday, March 12: Privacy, Policy & Compliance + IAB Sales Leadership Summit (Invite-Only)

For more information and updates regarding the 2021 IAB ALM, please visit: iab.com/events/2021-iab-alm/

About IAB
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

IAB Media Contacts
Kate Tumino / Britany Tibaldi
212-896-1252 / 347-487-6794
ktumino@kcsa.com  / btibaldi@kcsa.com

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With a goal of helping provide marketers and publishers with insights and perspective on the diverse cultures and world views that are the foundation of a shared American identity and society, the IAB Multicultural Council met recently to reassess and reinvigorate its mission of promoting the vibrancy, strength, and growth of the multicultural marketplace across the digital media landscape.

In his opening address at the council’s Q4 planning meeting, Diego Antista, U.S. Multicultural Agency Head at Google, and Co-Chair of the IAB Multicultural Council, asked the IAB community and the media industry as a whole to stand together and speak out on the importance of diversity as a core value on which America was built.

 “Today more than ever as the IAB Multicultural Council, we should stand together to raise our voice and presence to ensure the Multicultural communities of this country are heard, valued, and included” – Diego Antista, U.S. Multicultural Agency Head, Google

The group agreed as a next step to launch a working group, focused on the creation of a “Comprehensive Guide to Multicultural Digital Marketing.” The compilation will serve as a reference for all things multicultural in the digital advertising space, supporting core values of diversity and inclusion while providing best practices and guidance for the development of more relevant marketing and communications. In its initial phase, the group will collaborate on a comprehensive ‘table of contents,’ providing a web-based document framework that will enable multiple contributors to consolidate and highlight existing reports/guidelines/research/one-sheets/primers already published by IAB or the IAB Multicultural Council, while ensuring that the identified documents remain updated, relevant, and current.

The group will then identify owners by areas of expertise and interest to work on various sections or to partner with groups within the IAB. This collaborative approach will help bring a multicultural perspective to various digital media work streams. The guide will be updated by the group’s members on a continuous basis and will provide source material for marketers seeking to understand how best to market to and with diverse communities and their members who identify with a particular culture, ethnicity, gender, or identity.

For a listing of the members of the Multicultural Council, visit here. For information on how to get involved, contact IAB staff liaison, Val Baron, val@iab.com.

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