A Deep Dive into the 2022 IAB State of Data Part II Report

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A Deep Dive into the 2022 IAB State of Data Part II Report

Oct 19, 2022 / 2:00 - 2:30 PM EST State of Data Video On Demand

Overview

The 2022 IAB State of Data Report raised alarm bells when its assessment indicated a lack of industry readiness for the field-altering changes coming up in measurement and addressability. Advertisers are on the brink of losing their ability to measure campaigns and there is no consensus on what to do next. Join Jeffrey Bustos, Vice President, Programmatic+Data Center at IAB and Ram Padmanabhan, Senior Vice President, Decision Sciences at Havas Media Group as they discuss findings from the latest IAB State of Data 2022 Part II: Preparing for the New Addressability Landscape report, the impending disruptions that will sweep the entire media and advertising landscape, and how marketers and publishers are adapting to consumer privacy and working with first and third-party partners.