Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

Diane is an established marketing leader with big brand experience at Microsoft, as well as startup, scaleup and agency-side experience. She has spent the past five years in adtech, first as Unruly’s CMO and currently as CMO of Blis. Diane is responsible for overseeing the planning, development and execution of Blis’ global marketing and advertising initiatives. She is also actively involved in Blis’ diversity and inclusion initiative, Rise.