Addressing the Compliance Challenges Posed by the Protecting Americans’ Data from Foreign Adversaries Act of 2024

The Protecting Americans’ Data from Foreign Adversaries Act of 2024 (the “PADFAA”) recently passed with little fanfare but may nevertheless impact the digital advertising industry. In particular, PADFAA prohibits “data brokers” from disclosing certain categories of personal data defined under the Act as “personally identifiable sensitive data” (also referred to herein as “covered data”) to … Continued

IAB and IAB Tech Lab in Cannes

This year’s Cannes was energizing, full of creativity, insights, human connection, and serendipity! We were happy to meet many of our members and industry partners during the 2024 Cannes Lions International Festival of Creativity in June. IAB and IAB Tech Lab Executives in Cannes | June 2024 David Cohen Chief Executive OfficerIAB Anthony Katsur Chief … Continued

MFAs: How Did We Get Here and What’s the Best Way Forward

OneTrust Becomes First Privacy Vendor to Integrate with IAB Diligence Platform Powered by SafeGuard Privacy

This morning, OneTrust announced it was the first company to integrate with the IAB Diligence Platform, powered by SafeGuard Privacy. The integration allows OneTrust’s users to seamlessly integrate their vendor diligence information from the IAB Diligence Platform into the OneTrust platform, boosting efficiency, accuracy, and accountability across the digital advertising industry and ensuring adherence to … Continued

2024 IAB Video Leadership Summit

The IAB Video Leadership Summit (VLS) serves as the annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.  ​ ​ Format-wise, the event will include presentations, high-level panels interactive breakout sessions, … Continued

Digital Out of Home (DOOH) + In Store Retail Media Playbook

The IAB Measurement, Addressability and Data Center has launched the Digital Out of Home (DOOH) & In-Store Retail Media Playbook. The playbook focuses on how brands and retailers can partner to enhance the in-store experience to deliver a comprehensive, shopper-centric approach. It examines the strategic partnerships that drive a unified commerce experience within physical store … Continued

U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections

The IAB U.S. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projections, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2026. Key takeaways: After years of double-digit increases, 2023’s overall challenging … Continued

2024 Digital Video Ad Spend & Strategy Report

The IAB 2024 Digital Video Ad Spend & Strategy Report | Part One: Market Size & Growth Projections provides a lens into the trends within the TV/digital video market and offers guidance for buyers and sellers on how to position and differentiate their strategies based on the market opportunity.​ And for the first time ever, … Continued