Our Mission

Mission

Accelerate the seamless transition from traditional analog media channels to dynamic digital platforms. By doing so, we aim to empower innovative business models while fostering a captivating and consumer-centric media and advertising experience.

Our Work

  • Continue the development of the CTV marketplace
  • Enable video measurement and collaboration
  • Create a cohesive video landscape
  • Foster the development of podcasting
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Who We Are

Who We Are

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Our Initiatives

Our Initiatives

  • Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued
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  • Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued
    Read More  
  • Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued
    Read More  
  • Audio
    Audio
    Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued
    Read More
  • Brand Safety
    Brand Safety
    Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued
    Read More
  • Digital Video
    Digital Video
    Podcasting continues to be one of the fastest-growing digital media channels as U.S. ad revenues have grown over 115% from 2020 to 2022. To understand the drivers, strategies, and tactics that are propelling the market and uncover where it’s heading, IAB and PwC conducted an in-depth quantitative survey of the leading podcast publishers and a … Continued
    Read More

Recent Updates

Updates from the Media Center

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